Grids can become part of a guideline that each member of a design team must follow, making it easier to collaborate on a project. You also don’t have to design the grid yourself (unless you want to) as there are many popular grids used in web design layouts that are one Google search away (and mentioned below.) Basically, it’s a visible guide for placing images, text and graphic elements onto a page with purpose or rational logic.Īfter some practice, it becomes easier and faster for you to see where text and images could perfectly align. While it may be the most well-known grid, there are a whole lot of other grids out there that can help structure the layout of your landing page, approved by web designers everywhere.Ī grid is a framework of intersecting vertical and horizontal (or angular) lines that are used to subdivide a page into margins, columns and modules (boxes) to structure content on a layout. The rule of thirds is an example of a grid, specifically a 3 x 3 grid that’s used primarily for images, photographs, paintings, and possibly other mediums, such as landing pages. In a previous Marketing 101 post on MarketingSherpa, you might have read about the rule of thirds, “… a basic guideline for framing and image composition that results in the viewer seeing a balanced, more naturally flattering image.” (Check out the blog post here if you haven’t read it yet.) This article was originally published in the MarketingSherpa email newsletter. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This is our latest in a series of posts aimed at helping new marketers learn that language.
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